Although a hard approach is more difficult to implement it can provide better results. Introduction of a ‘fat tax’ on unhealthy snacks and drinks and governmental weight loss schemes and boot camps could lower a staggering £5.1 billion spent on treating obesity-related diseases. Moreover, revenues from taxing unhealthy snacks could be used to raise awareness of the problem and be invested into promoting sports and low-calorie foods. Actions have to taken as soon as possible to stop a decline in the UK citizens’ health.
Hard approach can deliver faster results as it will affect not only those seeking help as well as people who do not try to lose weight. Its normative paradigm requires careful cooperation with food production companies to agree on a set of standards and norms. Introduction of a ‘fat tax’ (that has already happened in France on sugary drinks and in Hungary) would benefit not only health but contribute to the budget spent on medicines tackling obesity, investment in raising awareness, etc. There are different forms such a tax could take. One possibility is to tax the nutrient contents of foods such that those containing more fat or salt, for example, are taxed more heavily. Alternatively, particular types of foods, such as snacks or soft drinks, could be subject to a tax, or VAT could be extended to foods that are currently zero-rated but have a high fat content.
Margaret Quinn. . (2013) Introduction of Active Video Gaming Into the Middle School Curriculum as a School-Based Childhood Obesity Intervention. 27, 3-12.